The Search for Destiny in The Epic of Gilgamesh, The...

The Search for Destiny in The Epic of Gilgamesh, The Odyssey, and The Aeneid The search for destiny is reflected in the literary works such as The Epic of Gilgamesh, Homers The Odyssey, and Virgils The Aeneid. The hero of each story travels to the land of the dead in order to satisfy their individual needs. And even though each one has a different motive for the journey, they share two things in common. First, each hero seeks to know something about his future or destiny. And second, their finds are not exactly what they were looking for. The nature of the quests into the underworld by the heroes Gilgamesh, Odysseus, and Aeneas range from immortality, happiness, and the need to know he is doing the right things in life but†¦show more content†¦This courage to continue helps define Gilgamesh as a hero. After all Gilgamesh is a visionary and must continue his journey heroically (Norman, 213). Once in the far off underworld, Gilgamesh finds only Utnapishtim and his wife. Utnapishtim tells Gilgamesh about the flood and one time gift of immortality. Gilgamesh sleeps for six days and seven nights in Utnapistims residence. It is after this sleep that Gilgamesh sees the relationship between his dreamless sleep and death. He finally comes to realize there is no life after death. There is nothing. Even though Gilgamesh doesnt find exactly what he was looking for he does find and come to accept a different kind of immortality. Gilgamesh cant do anything about death but he can live his life to the fullest and be remembered as a great king. In other words, Gilgamesh has the continuation of fame as a legendary king(Thompson). He has the power to go back to his people to be a great role model and share his rebirthing experience. He learns that without death life is meaningless. On the other hand, the hero Odysseus travels to the underworld in search of happiness but instead finds grief. For Odysseus, happiness is his wife, Penelope, his son, Telemakhos, and his kingdom, Ithaca. And he believes the prophet, Teiresias, who like Utanpishtim resides in the underworld, can show him the way home. Like Gilgamesh, Odysseus journey into the underworld helps define him as a hero.Show MoreRelatedWhat Makes an Epic Hero Essay1823 Words   |  8 PagesWhat is an epic hero? Although we would like to believe that a hero would always be there to save us as needed, that is not always the case. All heroes are different, but what makes them epic? Many would answer that question by saying because they are in an epic poem or story; however, that answer isn’t true. An epic hero, of course is in an epic narrative, but it is what they accomplish in that specific text. First, an epic hero has to make a grand journey and be in the Gods favor or shall we sayRead MoreJohn Milton s Paradise Lost2283 Words   |  10 Pageshumanity since time immemorial, and has been the only way of passing culture on to future generations for millennia. From this tradition, the Epic arose, tales of mighty heroes, gods, and monsters, told in the form of poems to convey ideals, beliefs, and traditions. Hundre ds of Epics have been written, and among them, many stand out, especially Virgil’s The Aeneid, Beowulf, and John Milton’s Paradise Lost, as they prove to be impactful and useful in the analysis of changes in the relationship between

Health Care Marketing Analysis Paper Free Essays

Marketing for Health Care Lydia Wooten Health Care Marketing Analysis HCS/539 November 26, 2012 Debra Schrager Health Care Marketing Analysis Planned Parenthood has been established since 1916. That was created by women named Sanger, her sister, and friend that created a birth control clinic. They develop Planned Parenthood for the reasoning on fighting for women’s health, rights, and equality. We will write a custom essay sample on Health Care Marketing Analysis Paper or any similar topic only for you Order Now The company stood for each right of individual to have control of his or her fertility regardless of income status, marital status, race, age, nationality, or sexual orientation. Sanger incorporates the American Birth Control League, an ambitious new organization that embraces the global issues of world population growth, disarmament, and world famine† (Planned Parenthood, n. d. ). Planned Parenthood provides many services on reproductive health services and for reason they are the largest in the U. S. including cancer screening,  HIV  screening and counseling, contraception, and  abortion. Other health services may not offer family planning as Planned Parenthood does and they help serve a large proportion of women. Planned Parenthood helps care, test, and treat a large part of the population including teenagers, men and women. Several corporations and media are against the organization for reasons but Planned Parenthood believes they are the help, face and voice for the people who need counseling or aid. Throughout this paper I will describe how product, pricing, place, and promotion are important to the establishment of Planned Parenthood. Product Planned Parenthood is design for a health services to assist anyone whether young, male or female and assist them in many areas. Some of their services are checkups for reproductive or sexual health problems, infertility screening and referral, routine physical exams, vasectomy, and prostate cancer screenings along with many more services. Women who are seeking specialized health services have the opportunity to received their services which include contraception’s which can be birth control or morning after pill, abortions, screening, testing such as HIV/AIDS or any other sexual transmitted disease, pregnancy testing, prenatal care, infertility, and general health care. Pricing Planned Parenthood offer affordable services to all that seek health care service. The price will vary based on the type of procedure that will be needed  such as abortion range from $350 to $485. One good option that Planned Parenthood offers is a service where it is little or no cost that depends on the family size or the income of the patient. â€Å"Planned Parenthood works to make health care accessible and affordable. Some health centers are able to charge according to income. Most accept health insurance. If you qualify, Medicaid or other state programs may lower your health care costs (Planned Parenthood, 2012). For instance, if a single parent makes less than $2,522 per month it is possible there health service can be low cost or even free because of the low income due to cost of living. For patients who qualify for free services include birth control, pap smears, emergency contraception, and sterilization. Another reason why Planned Parenthood Price is free or low cost than other health services because they rely on donations from other avenues. Planned Parenthood receives one-third of its budget, $300 million, from the Federal Government from US taxpayers (Parker, 2008). Place Planned Parenthood is national known and they have over 77 locations throughout the U. S. and just recently they are global. â€Å"There are 77different independent local affiliates that operate over 800 health centers around the United States† (Planned Parenthood, n. d. ). Each health facility offers different services due to regulations that some health clinics may offer and it could be illegal at other clinics such as abortions. Planned Parenthood offers Information for teens at the clinics. There is counseling for the teens which allows them to understand certain changes that occurs with their bodies as well as support and which gives them extra guidance if they were to get pregnant or decide to have an abortion. Each clinic also has a counselor who is available to help those patients overcome difficult times or understand why things are happening to them. The employees are trained to help with all type of health services and counseling methods to help the patients understand the organization but also to help the organization to understand the patients. Promotion Planned Parenthood is promoted by Action Fund engages in educational and electoral activity, including legislative advocacy, voter education, and grassroots organizing to promote the Planned Parenthood† (Planned Parenthood Fund Inc, 2012). Planned Parenthood is advertising with billboards all around the U. S for their services, Internet access for the new generation, and publishing commercials on televisi on to help export their services to help create new patient clientele. Another major promotion Planned Parenthood is established is the Susan G Komen breast cancer foundation. There foundation has recently joined together with Planned Parenthood to promote the importance of breast examination and early cancer detection. Another promotion tool that was recently used was during the debates from both candidates on prochoice or choice for the status on Planned Parenthood. The marketing tool has promoted in rural areas where majority patients who are without health insurance or low income families normally live. Marketing and Partnerships Planned Parenthood has partnered with the girl scouts where they appeared on NBC Today Show and show their support for the Organization (Beckman, 2012). Just recently Planned Parenthood is joining with MTV and Kaiser to raise awareness on STDs to the youth. Interesting fact for the campaign that they encourage people of all ages to get themselves tested on STDs which was called get yourself tested (GYT) (Planned Parenthood, 2009). Planned Parenthood made a great move with Partnering with MTV so the advertising can direct their attention on young adults and teenagers which were marketable. MTV is an advertising tool that focuses on those who live in rural areas or people who are undecided on what is the best health care service to partake in. Target Market Prior till now, Planned Parenthood focused more on communication to the public by advertising and by helping the black communities in the United States. Most of the Planned Parenthood in America clinics was strategically put in place that is located in black neighborhoods and schools. Since the Federal Government is responsible for one-third of the funding for Planned Parenthood, advertisements that are in federal buildings are vital to the success of Planned Parenthood. The majority of the federal buildings are set up for programs that deal with citizens in poverty. This becomes another good reason for the use of Planned Parenthood advertising in such buildings. Planned Parenthood offers little to no cost medical care and services for those who may not have and need some type of health insurance. They also offer tools for parents to better help them communicate with their teens about sex, and other life-changing decisions. With these tools, parents can help build their own relationships with their teens. Understanding the target market will help any organization to find the right type of organizations to collaborate with as well as to discover different ways to promote and marketing campaigns directed to their target market. Conclusion Planned Parenthood has continued to offer different birth control options to many women in need for over 95 years. They also offer a wide variety of services for men and not just women as well. They provide preventative care, testing, and treatments of STDs for teens and adults. Planned Parenthood has recently been in the news due to the loss and regain of funding and promotion of the Susan G Komen Foundation. Planned Parenthood has also been a part of the presidential campaign and debate to whether abortion should be allowed or not. Planned Parenthood strives to help people who are at or below the poverty level by offering their services at little to no cost. Planned Parenthood has also targeted the youth population with the recent GYT campaign where they teamed up with MTV to promote testing for STDs. Planned Parenthood has made a name for itself, whether it has received a good or bad name. Regardless, many people have used the services that Planned Parenthood has to offer. References Beckman, B. (2012). Girl Scouts partner with Planned Parenthood! Time for a boycott?. Retrieved from http://www. illinoisrighttolife. org/GirlsScouts_PlannedParenthood. htm Parker, S. (2008, June). Planned Parenthood and the ‘marketing of meaninglessness’. Retrieved from http://townhall. com/columnists/starparker/2008/06/30/planned_parenthood_and_the_marketing_of_meaninglessness/page/full/ Planned Parenthood. (2009, Spring). A Test You Want to Fail: 1 in 4 US Teen Girls has an STD. Retrieved from http://www. plannedparenthood. org/northeast-pennsylvania/files/Northeast-and-Mid-Penn/PP_newsletter_Spring_09. pdf Planned Parenthood. (n. d. ). Health Info ; Services. Retrieved from http://www. plannedparenthood. org/health-topics/ Planned Parenthood of Nassau County, Inc.. (2012). Fees ; Payment Options. Retrieved from http://www. plannedparenthood. org/nassau-county/fees-payment-options-5062. htm Planned Parenthood Action Fund Inc. (2012). We are Planned Parenthood. Retrieved from http://www. plannedparenthoodaction. org/about-us/about-us. htm How to cite Health Care Marketing Analysis Paper, Essay examples

Implementation of Enterprise Resource Planning System in Any Organizat

Question- Based on the organisation and ERP system identified, provide a detail discussion about the interrelationships among business processes supporting sales and marketing, production and materials management, accounting and finance, and human resources? INTRODUCTION Enterprise Resource Planning (ERP) frameworks are business programming frameworks that can be characterized as adjustable, standard application programming which incorporates business answers for the center methodologies (e.g. item arranging and control, stockroom administration) and the principle organization capacity (e.g. bookkeeping, human asset administration) of a venture. Implementing ERP helps to integrate the core operations of the business in one application which helps to maximize the business process efficiency of the organization. Implementing ERP helps the organization to increase the delivery time, productivity, increases the forecasting ability and also helps to improve the quality of the customer service. Using ERP, the organization can manage the relationship with the vendors, suppliers and also employees[1]. The implementation of ERP not only helps the organization to boost its performance but also acts a helping hand for the employees. Using the ERP software, the managers of the organization, get exact data continuous. It additionally helps key leaders of the organization to comprehend their workforce in a superior way from examining individual execution crosswise over distinctive business locales to picturing the general execution of a whole operational zone. This helps associations to take vital choices as well[2]. By coordinating all business capacities together in one framework, it expands capability of an organization to utilize web as a component of the business methodology. Web-based technology permits the organization to get to data, offer item, run business forms, and impart with clients and accomplices whenever and from anyplace on the plan. By and large, ERP arrangements can serve as a brilliant data apparatus particularly for medium and substantial organizations, for better choice making and fulfilling obliged objectives. Henceforth its an absolute necessity for each developing business[3]. This report will highlight the implementation of ERP by Hersheys Food Corporation and also the failures they have face with the implementation. The paper will focus on understanding the organization by describing the brief about the company, understands the concepts of ERP modules and the integration of the modules will be discussed by focusing on the implementation of ERP modules by Hershey and the outcomes. The paper will be concluded by suggesting ways to improve the issues and also summarizing the overall concept. COMPANY OVERVIEW The Hershey Company, till April 2005, was known as The Hershey Food Corporation and generally is known as Hersheys. It is one of the largest manufacturers of chocolates located in Pennsylvania of North America. It is called as the home of Hershey. The organization was established by Milton S. Hershey in the year 1894. The products of Hershey are sold to 60 different countries of the world[4]. For more than 100 years, The Hershey Company has been a pioneer in having a positive effect in the groups where we live, work and work together. The Milton Hershey School, created by the organization's organizer in 1909, gives a healthy organizational environment, quality training, lodging, and medicinal forethought at no expense to youngsters in social and money related need. The School is regulated by the Hershey Trust Company, Hershey's biggest shareholder, making the understudies of Milton Hershey School immediate beneficiaries of Hershey's prosperity[5] The products of Hershey are exported to 90 different countries through the international division of the organization. The most popular products of Hershey that are sold are Reeses Peanut butter cups; Hersheys Kisses, Kit Kat, Twizzlers etc. The sales and revenue of the organization has increased from US $334million in the year 1969 to US $7.15billion in the year 2013[6]. Furthermore, Artisan Confections Company, a completely possessed subsidiary of The Hershey Company, markets such premium chocolate offerings as Starbucks Chocolate, Dagoba and and Scharffen Berger. ERP MODULES The ERP packages contain various modules for all the sectors. The most common modules that every organization generally uses are Sales and distribution, Plant Maintenance, Finance, Quality Management, Inventory Management, Production and Manufacturing Planning[7]. The Financing modules of the most ERP frameworks give money related usefulness and analysis backing to a huge number of organizations in numerous nations over the globe. These ERP frameworks incorporate budgetary application segments, as well as Human resources, Logistics, Business work process and connections to the web[8]. The Inventory management modules allows the organization to manage the quantity of stocks and also value, check, enter and plan the movements of the goods and also helps to carry out the inventory effectively. The module helps to complete the overall procurement process of the material and also helps to proceed with the invoices. The sales and distribution module ensures that the organization can sustain itself in the competitive environment and also improve the customer service which helps to increase the profit margins. The system enables the supply and mapping of the multi or the single site of the organization and also develops a accurate logistic planning so as replenish the right product and the right time using just-in-time delivery[9]. Materials and Management Module upgrades all obtaining methods with work process driven transforming capacities, empowers computerized supplier assessments, lower procurement and warehousing expenses with exact stock and stockroom administration and integrates receipt confirmation It mainly includes Purchasing, inventory management, verification of in-voice, purchasing and also pre-purchase activities. Quality Management Module utilizes the framework's coordination to connection the undertakings of quality management with those of alternate applications, for example, materials administration, generation, deals/conveyance and expense bookkeeping. The module mainly integrates with the applications of Production to evaluate the work scheduling [10]and control, material management to assess the quality of material requirement planning process, purchasing etc. INTERACTION AMONG THE MODULES ERP gives an incorporated perspective of center business forms, regularly continuously, utilizing normal databases kept up by a database administration framework. ERP frameworks track business assets money, crude materials, creation limit and the status of business duties: requests, buy requests, and payroll. The applications that make up the framework offer information over the different offices (assembling, buying, deals, bookkeeping, and so forth.) that gives the data[11]. ERP encourages flow of information between all business capacities, and oversees associations with outside stakeholders. During 1990s, there was not much demand of IT in the food industry. Thus like other organization Hershey also utilized the Legacy system for various functions starting from human resource to processing the orders etc. The organization expected Y2K problems out of this legacy system. Thus in the year 1996, the Hershey decided to upgrade their legacy IT systems by implementing and integrating with the ERP systems. The organization decided to chose the ERP software, SAP R/3, the SCM (Supply Chain Management) software of Manugistic and also CRM (Customer Relationship Management) software of Seibel. The main goal of this implementation was to standardize and upgrade the software and hardware of the organization and the shift the serve/client environment from the present mainframe to the IPI/TCP network[12]. The SAP module of Hershey included the order processing, billing process, purchasing, financing, material management and the warehousing. The Manugistics software focused on the production, scheduling, forecasting and transport management. The Siebel software was integrated to manage the relationship with the customers by tracking the organizations marketing effectiveness. The organization had integrated all the software using the Big Bang approach instead of phased approach which mainly emphasizes on testing the implementation. By executing new programming, Hershey went for better composed conveyances of its items, helping retailers keep up low stock and lessen stock holding costs, and all in all, giving better client administration. The benefit of executing this software is to reorganize the overall core business process, this implementation has also helped in the fine tuning the suppliers delivery, standardize and upgrade the business process, reduce the inventory cost, order process time, thus boosting the accuracy rate of the inventory. This helps to drive the customer relationship process efficiently and meeting the needs of the customers. PROCESS ISSUES Hershey has a long history of achievement and disappointment, blended with both powerful and poor initiative at the top administration level. In any case, one of the organization's most paramount disappointments is its starting endeavor to execute ERP. At present, deals are climbing in the midst of a rough economy however Hershey is even now bouncing back from the disgrace of the fizzled ERP usage. Reported deals are least among its rivals, demonstrating Hershey's requirement for enhancing its generation procedures is absolutely critical. Successful ERP usage coupled with a solid top administration group is one technique for enhancing benefit and expanding deals both international and domestic. The organization basically made three mistakes due to which they had to face issues: The project was initially scheduled to take 4 years, however Hershey chose to press the usage into 30 months Hershey likewise chose to run live with the framework in July, without a moment to spare for requests to begin coming in Halloween, The third defect in their arrangement was to reveal the framework at the same time. Initially when the system was implemented, everything was fine, later on issues relating to request satisfaction, handling and transportation began to emerge. A few transfers were delivered behind calendar, and even those, few conveyances were deficient. Be that as it may, was past the point of no return for Hershey to react othisproblem. The old logistics framework had been set up was pulled down, clearing a path for the new one, which could not function as required without any product. Hershey was often force do ring clients and enquire about the subtle elements of the amount they got and request. The organization additionally lost valuable rack space, or which there was high rivalry in the business sector. Clients started exchanging to results of contenders like Nestle and Mars Retailers opined that not only transient deals yet long haul deals of Hershey excessively would likewise be influenced. [1] Thus the implementation of ERP of the Hershey was a nightmare. The overall project was implemented within 30months. This is where the overall system started creating issue. They started facing issues with the order processing due to which there was delay in the shipments. The organization had to face 19% drop in their profit and the inventory raised by 25%. Unfortunately due to improper integration of the all the modules the organization had to face the failure. The implementation team of Hersheys committed the cardinal error of yielding frameworks testing for the purpose of practicality. Accordingly, basic framework, procedure and information mix issues may have stayed undetected until it was past the point of no return. An alternate mix-up was in booking the usage. They attempted to crush a complex ERP execution venture into an absurd short timetable[2]. Yielding due steadiness for the purpose of convenience is a certain blaze approach to get got. It additionally timed its cutover amid its occupied seasons. It was nonsensical for Hershey's to expect that it would have the capacity to take care of crest demand when its workers had not yet been prepared. SUGGESTION FOR IMEPROVEMENT At the point when exact arranging is attained the dangers to the association are minimized. Studies uncover that a standout amongst the most well-known reasons the execution of progress brings about disappointment is connected to unplanned or under arranged periods of usage. Arranging is pivotal for viable execution of an ERP framework. Notwithstanding, there is no general single purpose of disappointment connected to unsuccessful ERP executions. On account of Hershey, be that as it may, the reasons are straightforwardly connected to endeavors that are effectively cured: unrealistic expectations, timeline flexibility, corporate culture and inadequate training. The ERP failure can be avoided by if the organization takes the proper decision at the right time. Hershey should have implemented the ERP process during the dull business period that would have not faced such a huge loss due to the errors made. Thus organization should focus on the following procedures[3]: Develop a proper plan: Before beginning to chip away at any ERP usage process, some arranging must be carried out. Above all else choose whether this time is flawless to implement ERP or not. At that point enough time of time ought to be dispensed for the whole process so that there will be no compelling reason to take any imprudent choices. Hershey neglected to follow this methodology and began to actualize without contemplating the consequences. Focus: This is a significant part of a fruitful ERP framework. The organization ought to pay full consideration regarding the usage process. Since once something happens, It affects the whole framework. So the organization ought to center completely on what its doing. Hershey was not completely giving careful consideration to the execution process which came about into the loss for the company. Testing: Each and every module of the whole process ought to be tried before implementing. Since in the wake of testing no one but we can come to know the issues related to the module. In the wake of testing, the product can work all the more effectively as this will lessen the chances of the slips. For fitting testing enough preparing ought to be given to the developers so then they can think in a few approaches to tackle any given issue. Hershey did not test a few modules and specifically actualized in an enormous sack design which caused several issues. Data Migration: Data relocation is a vital part of any fruitful ERP system. Running all the modules together need a decent synchronization of information. So the data moved starting with one module then onto the next ought to match the necessities of the receiving module. Information relocation assumes an essential part in stock administration. It helps to keep a track on the supply of the stock. Hersheys programming was failing due to the issues so it was making troublesome for the organization to relocate the information efficiently. Future Prospect: Implementation is the beginning methodology, yet the organization additionally has to consider what's to come. Like, whether the ERP framework will satisfy all the expectations. Moreover, roll out an arrangement of improvements that are have to be carried out in future if needed by the system. As the Hershey was confronting the issues in regards to the SAP, later on they did not care much about the future and executed different ERP excessively which made further more problems CONCLUSION In conclusion, the report has analyzed the implementation of ERP process by Hersheys and the issues that the organization had faced with improper testing or managing of the ERP software. It can be said that any organization planning or implementing the ERP has to learn two different lesson from this case, one is the organization should emphasize on the testing every system and processes of the business using the right method intended to reenact sensible working situations and give careful consideration to the booking of ERP. This would help the association to moderate the danger of disappointments and would help them to place themselves in the accomplishment of ERP. REFRENCES [1]ICFAI,. 2008. 'ICFAI: ERP Lmplementation Failure At Hershey Foods Corporatio'.Members.Home.Nl. https://members.home.nl/c.schalkx/Cases%20ARP/ERP%20Implementation%20Failure%20Hershey%20Foods%20Corporation.pdf. [2] Manes, Anne Thomas. 2003.Web Services: A Manager's Guide. 1st ed. Addison-Wesley Professional. [3] Adam, Fr'ed'eric, and Peter O'doherty. 2000. 'Lessons From Enterprise Resource Planning Implementations In Ireland--Towards Smaller And Shorter ERP Projects'.Journal Of Information Technology15 (4): 305--316. [1] Azevedo, Paula Serdeira, M'ario Rom~ao, and Efig'enio Rebelo. 2012. 'Advantages, Limitations And Solutions In The Use Of ERP Systems (Enterprise Resource Planning)--A Case Study In The Hospitality Industry'.Procedia Technology5: 264--272. [2] S'anchez, Jos'e Luis, and Agustin Yag"ue. 2010. 'Competitive Advantages Of The ERP: New Perspectives', 108--109. [3] Kappos, Antonio. 2000. 'Organizational Culture And The Achievement Of ERP Strategic Advantages And BPR Performance Improvements'. [4]Thehersheycompany.com,. 2014. 'The Hershey Company | The Hershey Company Profile'. https://www.thehersheycompany.com/investors/company-profile.aspx. [5] Thehersheycompany.com,. 2014. 'The Hershey Company | News: Andy Mccormick Joins Hershey As Vice President, Public Affairs Andy Mccormick Joins Hershey As Vice President, Public Affairs'. https://www.thehersheycompany.com/newsroom/news-release.aspx?id=1219806. [6] Marketwatch.com,. 2014. 'Hershey Co.'. https://www.marketwatch.com/investing/stock/hsy/financials. [7] Patel, Kanubhai K, and Sanjaykumar Vij. 2013.Enterprise Resource Planning Models For The Education Sector. 1st ed. Hershey, Pa.: Information Science Reference. [8] Jones, Peter, and John Burger. 2011.Configuring SAP ERP Financials And Controlling. 1st ed. Hoboken: Sybex [Imprint]. [9] Heizer, Jay H, and Barry Render. 2014.Operations Management. 1st ed. Boston: Prentice Hall. [10] Murthy, C. S. V. 2008.Enterprise Resource Planning And Management Information Systems. 1st ed. Mumbai [India]: Himalaya Pub. House Pvt. Ltd. [11]Searchsap.techtarget.com,. 2014. 'What Is ERP (Enterprise Resource Planning)? - Definition From Whatis.Com'. https://searchsap.techtarget.com/definition/ERP. [12] pemeco.com,. 2014. 'A Case Study On Hershey ERP Implementation Failure'. Accessed October 17. https://www.pemeco.com/wp-content/uploads/2013/09/Hershey_ERP_Case_Study.pdf.